Tag: Google Analytics
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Demand generation vs inbound marketing : the ultimate guide!
Demand generation vs inbound marketing can be a tough topic to discuss as there are many aspects in both of them. Let’s see what each of these are. Then we will discuss the differences between them. Demand generation Demand generation refers to the process of identifying, nurturing and converting potential customers into paying customers. It…
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What are Google ads auction insights? The ultimate guide to know everything!
Google Ads Auction Insights is a tool that helps advertisers understand how their ads are performing in Google’s ad auctions. It provides data on the number of impressions, clicks, and conversions that an advertiser’s ads have received, as well as information on the competition for specific keywords and placements. One of the main benefits of…
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High email delivery rate – Here is how to achieve it?
A high email delivery rate is essential for businesses and individuals who rely on email as a primary means of communication. A low delivery rate can result in missed opportunities, lost sales, and decreased productivity. Here are some tips for achieving a high email delivery rate: Use a reputable email service provider Using a reputable…
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How does Google generate responsive search ads?
Google Ads is a pay-per-click advertising platform that allows businesses to create and run ads on Google search results pages and on other websites that show ads from Google’s advertising network. One of the ad formats available on Google Ads is called responsive search ads (RSAs). So what are RSAs and how does Google generate…
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How to measure lead generation? 10 most important metrics and KPIs
Lead generation is the process of attracting and converting potential customers or clients into leads, which are individuals who have expressed interest in your company’s products or services. Measuring lead generation is important because it helps you understand the effectiveness of your marketing efforts and identify areas for improvement. In this blog post, we’ll cover…
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Which goals are available in Google Analytics?
If you are new to Google analytics, you might wonder which goals are available in Google analytics. Google Analytics is a powerful tool that allows you to track and analyze the performance of your website or app. It can be a bit intimidating in the start as there is so much to learn and do in…
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How can google ads help you advance your business goals?
Google Ads is a powerful advertising platform that can help businesses of all sizes to achieve their marketing and growth goals. Here are some ways that Google Ads can help you advance your business goals: Targeted advertising Targeted advertising is a key feature of Google Ads that allows you to reach specific groups of people…
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Which reports indicate how traffic arrived at a website
Knowing which reports indicate how traffic arrived at a website is one of the most important thing to learn. Be it a blog or an e-commerce website, you always need to know how people arrive at your website. It is always the first impression for your customers or blog readers. So before we start talking…
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How to outsource SEO to get the best results
There are various factors to take into account when you are thinking about outsourcing your SEO. The most crucial element is to ensure that you find a trustworthy and dependable company who can achieve results. Here are some tips on the best way to outsource your SEO and how to avoid any errors. What is…
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How to Add Google Analytics to Squarespace
If you’re like most people, you want to know how to add Google Analytics to your Squarespace site so you can track your traffic and see how your visitors are finding you. Good news – it’s actually pretty easy! Here’s a quick guide on how to do it. Why you should add Google Analytics to…
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Adobe Analytics vs Google Analytics
There’s a lot of debate out there about which analytics tool is better – Adobe Analytics vs Google Analytics. Both have their pros and cons, but which one is really the best? Introduction – Adobe Analytics vs Google Analytics Adobe Analytics vs Google Analytics both are two of the most popular web analytics tools available…
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Google Search Console vs Google Analytics – The Comparison
Are you wondering whether you should be using Google Search Console or Google Analytics for your website? Both tools are essential for any website owner, but which one is right for you? We compared Google Search Console vs Google Analytics side-by-side, so you can make an informed decision about which tool is right for you.…